EVP & Culture Builder
Define why talent should join and stay — with EVP articulation and organizational culture design that moves from values posters to behavioral change.
From values on a wall to values in action
EVP Builder
Articulate why talent should join and stay — with messaging differentiated by audience segment (engineers vs sales, early career vs senior leaders, regional variations).
Culture & Values Builder
Define organizational values with behavioral anchors — what each value looks like in practice, not just in theory. Move from abstract values to observable, measurable behaviors.
Cultural Operationalization
Diagnosis of current culture, gap identification, and operationalization planning. Embed values into hiring criteria, performance reviews, recognition, and leadership development.
From values poster to behavioral change
Hiring Integration
Embed cultural values into interview criteria and assessment center scoring. Hire people who demonstrate your values, not just talk about them.
Performance Integration
Include values-based competencies in performance reviews. Recognize and reward behaviors that exemplify organizational values, not just results.
Leadership Modeling
Define what values look like at each leadership level. Leaders who model values create culture; leaders who don't undermine it — regardless of what the poster says.
Frequently Asked Questions
Can WeSoar help define our EVP and culture?
Yes. The EVP Builder articulates your employer value proposition with audience-specific messaging. The Culture & Values Builder defines organizational values with behavioral anchors, conducts cultural diagnosis, and creates operationalization plans.
How does EVP differ from employer branding?
EVP is the substance — the actual value proposition of working at your organization. Employer branding is how you communicate that proposition externally. WeSoar helps define the EVP first, then align employer branding messaging to it.
Can WeSoar diagnose current culture?
Yes. The Culture & Values Builder includes cultural diagnosis — assessing how current culture aligns with aspirational values, identifying gaps, and prioritizing operationalization efforts. Culture change starts with honest diagnosis.
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